A life coach is someone who aims to help and empower others to make, meet and exceed personal and professional goals. This can include excelling in the workplace, becoming happy and fulfilled at home, exploring your potential and achieving ambitions.

By harnessing techniques based on core psychological principles and intuition, life coaches provide clients with the tools to confidently face difficult situations and push past emotional barriers.

A life coach will never try to be an 'agony aunt' - he or she will never attempt to tell you what to do. Life coaching is about objectivity, structure and empowerment, not instruction or indoctrination.

At the heart of it all lies the idea that clients must be given the power to help themselves.